The video featured in the Guardian article is a hilarious "what if" Godard directed 24. It uses characters based on those from Pierrot le Fou and gives our hero, Jaques Bauder, the task of saving St. Tropez in 24 hours or else . . .
Saving the world is so . . . Bourgeois.
I thought that was hilarious, but then I went to the campaign's website to check out the other two.
Truly hysterical is a reworking of 8 Mile, here called 8 Kilometre, in which a pair of poets battle it out in a jazz club.
Monte Carlo in the house??!
Finally, in Dial Hard, a mysterious woman sends our hero (Inspector Jean Meqlaine) to a telephone booth across the street to answer riddles.
I have holes in my top and bottom, and in the middle, but I still hold water. What am I? Call me in four minutes with the answer or die.
The campaign was created by the agency Mother London and is worth every pound of their undoubtedly ridiculous fee.
And now excuse me while I go off to buy some beer.